In the interest of showing us all how far you can go with a good idea and a little viral marketing, he put together an "innovative" new product and a 30-second movie to showcase...
The ultimate iPhone accessory: iPhree.This hands-free accessory for iPhone users is essentially a white safety helmet with a piece of aluminium tubing attached and features a cellphone attachment fixture.
Far from simply proving his point, the reactions to the iPhree have been nothing short of overwhelming. So far, Ben’s 30-second promotional video has been viewed over 210.000 times on YouTube, backlinked to countless websites and gadget blogs, found it’s way into Wikipedia, and has even been reviewed in major newspapers here in Germany and in Japan.
As if that weren’t enough, one of the actors featured in the iPhree spot was recognized at the Bread & Butter trade show in Barcelona and asked for an autograph! All jokes (intentional or accidental) aside, the iPhree frenzy has proven an outstanding example of how much can be achieved with a little creativity and the right marketing.
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