Once a year, the Ströer Out-of-Home Media AG hosts the Ströer Out-of-Home Trophy. The event includes a 180-km orientation rallye through the Ahr valley and the Eifel, while racking up points in skeet shooting, rafting, quad obstacle course, helicopter and a ride with a stunt driver in a stunt car.

During this last activity (which is unfortunately missing from the video shot and produced by Benjamin Scholz) the goal was to transport cups filled with water through the wild stunt-car obstacle course without spilling too much along the way.

[local /cms/fileadmin/user_upload/video/Stroeer/StroerTrophy.flv Ströer Trophy]

The Concept Factory team "Evil Knievel" triumphed with a particularly creative idea: for the duration of the ride, the water was temporarily stored in the respective team member's mouth, allowing for a finish with practically zero loss.

Through excellent teamwork, Concept Factory was able to defeat all 64 competing creative agencies and win first place in the first Ströer Out-of-Home Trophy.